This portfolio is a mix of voicey campaigns, content strategies, brand refreshes, and a few projects that started with “we don’t know what this is yet, but we need words.” I’ve written for florists and food companies, supplement brands and tool companies, and more.

Tones that stretch from steel and sawdust to sugar and citrus — with a stop at heirloom-worthy elegance.

What ties it all together? Curiosity. Care. And copy that actually sounds like a person wrote it.

Take a look. Stay awhile. And if something makes you smile, I probably smiled writing it.