working with words

By day, I’m a marketing strategist — building brand voices, shaping campaigns, and finding the right words to make products feel personal. I believe in writing that makes people feel something — even if it’s just “this brand gets me.”

By heart, I’m a poet — the current Poet Laureate of Rockford, Illinois. I write for public spaces, community events, and quiet moments between strangers. I’ve shared work in laundromats, classrooms, and nature parks (to name a few).