https://www.lydiakozlowski.com/home daily 1.0 2025-05-25 https://images.squarespace-cdn.com/content/v1/60064d5d2f57da1e2e748cca/39a1e7ee-b51f-4bac-a2ed-6358ed89d596/image-from-rawpixel-id-843209-jpeg.jpg Home - line after line I didn’t start out as an English major. I tried Nursing. Then Education. Both were noble paths, but neither felt like mine. It wasn’t until I landed in a classroom full of writers — people who believed in curiosity, nuance, and paying attention — that something clicked. I didn’t just find a major. I found a way to think, speak, and grow. Kurt Vonnegut once said, “Practicing an art, no matter how well or badly, is a way to make your soul grow.” I return to that often. Writing helped me find my voice — and more importantly, it taught me how to listen. That’s what I carry with me into every role, every project, every line of copy. A sense that the work should mean something, or at the very least, try to. https://images.squarespace-cdn.com/content/v1/60064d5d2f57da1e2e748cca/f3ff21e8-35c9-4b05-a2a6-dd1a4aa9fa10/image-from-rawpixel-id-8314291-jpeg.jpg Home - it starts with heart To me, it’s not really a job unless it asks you to learn something unexpected. At a floral e-commerce startup, that meant designing bouquets, handling dry ice, packaging arrangements for shipment, and writing hundreds of custom letters — sometimes all in the same afternoon. I stepped far outside my creative comfort zone and came away with a deeper understanding of how people want to feel cared for, seen, and surprised. I chase that kind of learning — the kind that keeps your work alive. Even now, when I write brand messaging or shape campaign strategy, I think about the person opening the box, reading the note, standing in the room. The small moments where story meets experience — that’s where the work becomes real. https://www.lydiakozlowski.com/contact daily 0.75 2025-05-25 https://www.lydiakozlowski.com/about daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/60064d5d2f57da1e2e748cca/be5b2d62-335c-49e2-afe4-38920459b8c6/Kozlowski_Headshot.jpeg about - working with words By day, I’m a marketing strategist — building brand voices, shaping campaigns, and finding the right words to make products feel personal. I believe in writing that makes people feel something — even if it’s just “this brand gets me.” By heart, I’m a poet — the current Poet Laureate of Rockford, Illinois. I write for public spaces, community events, and quiet moments between strangers. I’ve shared work in laundromats, classrooms, and nature parks (to name a few). https://www.lydiakozlowski.com/poetry daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/60064d5d2f57da1e2e748cca/4cc5a8b9-7e89-45bd-aa60-d9c519501e00/TM-3.jpg https://www.lydiakozlowski.com/portfolio daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/60064d5d2f57da1e2e748cca/c77c9b49-1be6-4543-a72a-219a72b3ad5a/design-01jw454yb3-1748191316.jpg